Your day, sorted. To the milligram.
Good days. On demand. On repeat.
Your drink. Your routine. Just add a stick.
Unflavoured functional drink sticks designed to fit into drinks you already enjoy.
£78.97 of value for £42 · free delivery · 30-day money-back guarantee on your first box · change or cancel any time
How it works
One for the day. One for the evening.
FocusDaytime
For whatever the day demands.
Your caffeine-containing daytime formula, with L-theanine and essential nutrients including zinc, B5 and B12.
What the nutrients do
- Zinc contributes to normal cognitive function.
- Pantothenic acid contributes to normal mental performance.
- Vitamin B12 contributes to the reduction of tiredness and fatigue.
RecoverEvening
For when the day is done.
Your caffeine-free evening formula, designed to fit into the other end of your day.
What the nutrients do
- Magnesium contributes to a reduction of tiredness and fatigue.
- Magnesium contributes to normal psychological function.
- Magnesium, calcium and potassium contribute to normal muscle function.
Focus: Contains caffeine. Not recommended for children or pregnant women (120mg caffeine per stick).
Focus
Show up when it counts.
The stick for the days that need the best of you. Tear it into water at your desk, then get on with your day.
Zinc contributes to normal cognitive function.
Your best two hours.
The block you guard for deep work. Fill it with the work that actually matters.
The meeting you can't wing.
The pitch, the board update, the review. Walk in ready.
The 2pm wall.
Instead of the third coffee, or the can you'd rather nobody saw on your desk.
No slack in the diary.
Month-end, launch week, the deck due at five.
The session before work.
Train first, then straight into the day.
The week's last push.
Close the laptop with the list actually done.
Be the one who always delivers.
Focus is for you if
- You've got more to get through than hours to do it in
- Your afternoons keep losing to your inbox
- You're on your third coffee and still don't trust it
- You'd never drink an energy drink at your desk
- You've tried the capsules and felt nothing
It's not for you if
- You're sensitive to caffeine
- You want it to taste of 'mango passionfruit paradise'
Focus: Contains caffeine. Not recommended for children or pregnant women (120mg caffeine per stick). Zinc contributes to normal cognitive function. Pantothenic acid contributes to the reduction of tiredness and fatigue. Vitamin B12 contributes to the reduction of tiredness and fatigue.
Built for effect, not taste
Honest about taste. Serious about doses.
We didn't work on perfecting the taste, but on perfecting the formula. No flavourings, no fillers, nothing to hide the ingredients. Put it in something you already enjoy.
- Pick a flavour that sells
- Fit the actives around it
- Pile on the fillers and sweeteners
- Pick the ingredients and the doses
- Put every one on the front
- Stop. No flavour to hide behind
Focus is slightly spiced. Recover is sweet saffron.
Focus
Almost spiced. No sweeteners, no flavourings.
Zinc contributes to normal cognitive function.
Goes best withFruity, citrusy or spiced drinks. Hot or cold.
Put it in
- Your water bottle
- Juice
- Instead of a coffee, not on top of one
Recover
Sweet saffron. No added sugar. Contains naturally occurring sugars.
Goes best withWarm, milky or herbal drinks. Hot or cold.
Put it in
- A mug of something warm
- Juice
- Your shaker after training
No sweeteners. No flavourings. No apology.
The label, decoded
What's in it, and why.
Every ingredient, every dose, what it's known for and what backs it up. Where UK law has approved a claim, we print it word for word.
Focus 5g stick
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Caffeine120mgKnown for
Getting you going.
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L-theanine100mgKnown for
Smoothing out the caffeine.
Same dose as the study -
L-taurine1,668.8mgKnown for
Output.
Inside the studied range -
enXtra300mgKnown for
Alertness that lasts.
Same dose as the study -
L-tyrosine500mgKnown for
Staying on it under pressure.
Bottom of the studied range -
Magnesium56.25mg · 15% NRVUK-approved claim
Less tiredness and fatigue.
Magnesium contributes to a reduction of tiredness and fatigue. Magnesium contributes to normal muscle function.
-
Calcium120mg · 15% NRVUK-approved claim
Muscles and energy release.
Calcium contributes to normal muscle function. Calcium contributes to normal energy-yielding metabolism.
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Potassium300mg · 15% NRVUK-approved claim
Muscle function.
Potassium contributes to normal muscle function.
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Pink salt, tri-sodium citrate125mg each
Rounding out the minerals.
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Zinc3mg · 30% NRVUK-approved claim
Normal cognitive function.
Zinc contributes to normal cognitive function.
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Pantothenic acid (B5)1.8mg · 30% NRVUK-approved claim
Less tiredness and fatigue.
Pantothenic acid contributes to the reduction of tiredness and fatigue. Pantothenic acid contributes to normal mental performance.
-
Vitamin B120.75µg · 30% NRVUK-approved claim
Less tiredness and fatigue.
Vitamin B12 contributes to the reduction of tiredness and fatigue.
Recover 7g stick
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L-glycine3,000mgKnown for
Winding down.
Same dose as the study -
Betaine400mgKnown for
Training.
Lower than the study: we'd rather you knew -
affron® saffron28mgKnown for
Mood and stress.
Same dose as the study -
CherryPURE® tart cherry480mgKnown for
Training recovery.
Same dose as the study -
Magnesium56.25mg · 15% NRVUK-approved claim
Less tiredness and fatigue.
Magnesium contributes to normal psychological function. Magnesium contributes to a reduction of tiredness and fatigue. Magnesium contributes to electrolyte balance.
-
Potassium300mg · 15% NRVUK-approved claim
Your nervous system.
Potassium contributes to normal functioning of the nervous system.
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Calcium120mg · 15% NRVUK-approved claim
Muscle function.
Calcium contributes to normal muscle function.
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Pink salt, tri-sodium citrate125mg each
Rounding out the minerals.
-
Caffeine0mg
Nothing to keep you wired.
NRV: Nutrient Reference Value. One stick gives you 15% of the NRV for magnesium, calcium and potassium, and Focus gives you 30% for zinc, pantothenic acid and vitamin B12. UK law hasn't approved health claims for caffeine, L-theanine, enXtra, L-taurine, L-tyrosine, L-glycine, affron or CherryPURE, or for betaine at our dose, so the "known for" lines are their reputation and the research behind it, not a promise of what you'll feel. Focus: Contains caffeine. Not recommended for children or pregnant women (120mg caffeine per stick).
The long game
One good day is luck. A month of them is a habit.
A year of them is a different you. That's what the system is for.
- Today
Show up when it counts. Switch off when it's done.
Focus for the pitch and the 2pm wall. Recover when the laptop shuts.
- This month
Show up the same on day 28 as day 1.
Same two sticks, same routine, no guessing what you're taking. The next box turns up before you run out.
- This year
The year you're working towards.
The project you lead. The promotion you're going for. The 10k you finally run. Built one ordinary day at a time.
- For life
Always one good habit away? This is the habit.
For closing the gap between who you are and who you know you could be.
The Starter Box
£78.97 of value. You pay £42.
Two weeks of both sticks, everything you need to start, and free delivery. Then it keeps getting better.
Focus: Zinc contributes to normal cognitive function.
Start my system · £42Then £42 every 2 weeks (or 3, or 4). Change what's in your box, skip or cancel any time. Full refund on your first box within 30 days, and you keep everything.
Only want one stick? Focus or Recover on its own is £21 + £4.99 delivery.
It gets better the longer you stay.
Every box up to six adds something, and delivery is free on every one. Here's what it's worth, box by box, on a two-weekly plan.
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Box 1
Stick tin, whisk and free deliveryTin £9.99 · whisk £7.99 · delivery £4.99+£22.97 £22.97 so far
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Box 2
Travel stick pouch, 120 bonus points and free deliveryPouch £7.99 · points banked towards box 3 · delivery £4.99+£12.98 £35.95 so far
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Box 3
£10 off, plus free delivery200 of your points, taken off at checkout automatically · delivery £4.99+£14.99 £50.94 so far
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Box 4
Double-walled glass bottle, plus free deliveryBottle £14.99 · delivery £4.99+£19.98 £70.92 so far
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Box 5
Founding member, plus free deliveryFounders set: numbered member card and notebook £19.98 · your £42 locked for as long as you stay · a vote on what we make next · your name on the founders page · delivery £4.99. First 500 only.+£24.97 £95.89 so far
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Box 6
Pay quarterly and save 10%, plus free delivery£25.20 off every quarter when you switch · delivery £4.99+£30.19 £126.08 so far
Points: 1 point for every £1 you spend, 120 bonus points at box 2, and 200 points = £10 off. They're taken off your next box automatically.
Change what's in your box whenever you like. Swap the mix, add a box, change the date. The extras and rewards need at least two 14-stick packs in each delivery: two Focus, two Recover or one of each.
Cohort One results
30 testers. 10 days. Here's what came back.
- +62% focus score an hour after Perform, across 15 doses from 3 testers
- 93% of those 15 doses scored higher. None scored lower
- 75% of the 8 who sent results back didn't miss a day
- 75% of those 8 would pass it on to someone they know
“You’re really onto something here and it’s something I would genuinely buy…”
“I could see me being drawn to the product if it was on a shelf in a shop.”
Tiles 1 and 2: Perform (now Focus) only, 15 doses from 3 testers, self-scored 4.4 out of ten before and 7.1 an hour after (rounded averages). Tiles 3 and 4: the 8 of 30 testers who sent results back, about their whole 10-day box: 5 Perform sticks and 10 sticks of an older formula we no longer sell. Recover wasn't in it. Self-scored, not a clinical trial. Testers got it free. Tested before we added enXtra, zinc, B5 and B12. Quotes are about that box, before we rebuilt the taste.
30-day money-back guarantee on your first box.
Try it. If it's not for you, it's on us.
Tell us within 30 days and we'll refund your first box. Nothing to send back. Keep the tin and whisk. One refund per customer.
Any last questions?
Focus: Zinc contributes to normal cognitive function.
Will I notice a difference?
We can't promise how you'll feel. Three of our first testers scored their focus out of ten before Perform (now Focus) and an hour after, 15 doses in all: up from 4.4 to 7.1 on average. It was a small, self-scored test of our earlier formula, not a clinical trial. You'll know exactly what you're drinking, and there's a 30-day money-back guarantee on your first box.
When does it ship?
First boxes ship in the third week of January.
Does it replace my coffee?
Count Focus as your morning coffee, not on top of one. It has 120mg of caffeine, a bit more than a cup of instant. Recover has none.
What's Recover for?
The evening. No caffeine, 3,000mg of glycine, magnesium, affron® saffron and CherryPURE® tart cherry. Magnesium contributes to a reduction of tiredness and fatigue. Have it after work or after training.
What does it taste like?
We didn't work on perfecting the taste, but on perfecting the formula. Focus is almost spiced and Recover is sweet saffron. No flavourings, so put it in something you already enjoy.
Do I need to take both every day?
No. A box is 14 days of both, but use it however your week runs and set delivery to every 3 or 4 weeks if that suits you better.
Why £42?
28 sticks at £1.50 each. It's £56 if you buy once, so subscribing saves you £14 a box, and your first one comes with £22.97 of extras: the tin, the whisk and free delivery.
Can I change what's in my box?
Yes, any time before it ships. Swap the mix, add a box or change the date in your account. The free extras and the rewards ladder need at least two 14-stick packs in each delivery: two Focus, two Recover or one of each. Drop to one box and they pause until you go back to two.
How do I cancel?
One tap in your account. No phone call and no minimum term.
Who shouldn't take it?
Anyone sensitive to caffeine should skip Focus. If you're pregnant, breastfeeding or on medication, check with your doctor first.
Focus → Recover → Repeat
Good days. On repeat.
28 sticks · 2 weeks · £42 · free stick tin, whisk and delivery
Pre-order: ships in the third week of January 2027.
30-day money-back guarantee on your first box. Keep everything.Food supplement. Not a substitute for a varied, balanced diet and a healthy lifestyle. Do not exceed one stick of each per day. Keep out of reach of young children. Focus: Contains caffeine. Not recommended for children or pregnant women (120mg caffeine per stick). Focus: Zinc contributes to normal cognitive function. Energeia Food and Drink Ltd, trading as Unconform. Registered in England and Wales, company number 13028324. Registered office: 2 Frederick Street, London WC1X 0ND. info@unconform.shop
