Focus · Daytime · 14 sticks
Your caffeine-containing daytime formula, with L-theanine and essential nutrients including zinc, B5 and B12.
What the nutrients do
Pre-order: ships in the third week of January 2027. Then £25.99 every 2 weeks (£21 + £4.99 delivery), starting 2 weeks after your first box ships. We email you before each payment. Change or cancel online, any time.
Not for you? Email us within 30 days of delivery for a refund on your first box. No return required.
Focus: Contains caffeine. Not recommended for children or pregnant women (120mg caffeine per stick).
No flavourings, so it tastes of what's in it. Best stirred into a drink you already enjoy.
When to reach for it
The stick for the days that need the best of you. Tear it into water at your desk, then get on with your day.
The block you guard for deep work. Fill it with the work that actually matters.
The pitch, the board update, the review. Walk in ready.
Instead of the third coffee, or the can you'd rather nobody saw on your desk.
Month-end, launch week, the deck due at five.
Train first, then straight into the day.
Close the laptop with the list actually done.
Be the one who always delivers.
Focus: Contains caffeine. Not recommended for children or pregnant women (120mg caffeine per stick). Zinc contributes to normal cognitive function.
How to take it
Ten seconds at your desk, in the kitchen or in the gym car park.
Zinc contributes to normal cognitive function.
Focus has caffeine in it, so it replaces a cup rather than adding to one. Here's where it sits.
Everyday drinks: NHS figures. Energy drink is a 250ml can.
Inside Focus
What each part of the formula is there for, the research behind it, and how our dose compares. No blends, so you can check every one.
Zinc contributes to normal cognitive function.
Caffeine is the world's favourite pick-me-up. L-theanine is the reason people pair it: in one study, each against placebo, the pair improved attention-switching within an hour; caffeine alone took 90 minutes. You'd need several cups of tea to get this much theanine. enXtra, a galangal extract with no caffeine of its own, is known for alertness that lasts.
The amino acid in the big energy drinks and most pre-workouts. Here it comes without the sugar, the sweetener or the neon can.
Your body uses it to make dopamine and noradrenaline, which run low when you're under pressure. It's been studied in people sitting exams, on deadlines and on long shifts.
The part of Focus that UK law lets us claim. Magnesium, calcium and potassium are each at 15% of your daily reference amount, the level the law sets for these claims. One stick gives you 30% of the daily reference amount for zinc, pantothenic acid and vitamin B12.
Pink salt and tri-sodium citrate round out the minerals, and they're why Focus tastes slightly salty.
Most morning drinks are caffeine and a flavour. Focus is built for the whole push: caffeine and theanine with enXtra to get you going, taurine and tyrosine for the long, demanding days, and the minerals and vitamins for the bit the law lets us claim. One stick instead of a cupboard.
Zinc contributes to normal cognitive function. UK law hasn't approved health claims for caffeine, L-theanine, enXtra, L-taurine or L-tyrosine, so the "known for" lines are their reputation and the research behind it, not a promise of what you'll feel. Focus: Contains caffeine. Not recommended for children or pregnant women (120mg caffeine per stick).
Built for effect, not taste
We worked on the formula, not the flavour. No sweetener, no "tropical burst", nothing covering up the dose. It tastes a bit like a mineral water, from the pink salt.
Slightly salty, like a mineral water. Nothing sweet.
Zinc contributes to normal cognitive function.
Goes best withFruity, citrusy or spiced drinks. Hot or cold.
Put it in
No sweeteners. No flavourings. No apology.
Make it the System
Add Recover for your evenings and Focus becomes the System: the same £1.50 a stick, with the free extras that only come with it.
Focus: Zinc contributes to normal cognitive function.
£21every 2, 3 or 4 weeks · 14 sticks
£78.97£42every 2, 3 or 4 weeks · 14 Focus + 14 Recover
Recover. For when the day is done.The evening stick. No caffeine, slightly sweet, built around 3g of glycine, with affron® saffron and CherryPURE® tart cherry. Read about Recover →Magnesium contributes to normal psychological function. Potassium contributes to normal functioning of the nervous system.
Cohort One results
“You’re really onto something here and it’s something I would genuinely buy…”
“I could see me being drawn to the product if it was on a shelf in a shop.”
Tiles 1 and 2: Perform (now Focus) only, 15 doses from 3 testers, self-scored 4.4 out of ten before and 7.1 an hour after (rounded averages). Tiles 3 and 4: the 8 of 30 testers who sent results back, about their whole 10-day box: 5 Perform sticks and 10 sticks of an older formula we no longer sell. Recover wasn't in it. Self-scored, not a clinical trial. Testers got it free. Tested before we added enXtra, zinc, B5 and B12. Quotes are about that box, before we rebuilt the taste.
Try it. If it's not for you, it's free.
Tell us within 30 days and we'll refund your first box. No reason needed, nothing to send back. One refund per customer.
Focus: Zinc contributes to normal cognitive function.
We can't promise that. UK law doesn't allow effect claims for most of what's in Focus. What we can say is that its magnesium contributes to a reduction of tiredness and fatigue. Cohort One's scores are above: small, self-scored and on our earlier formula. The 30-day money-back guarantee on your first box lets you find out for yourself.
120mg per stick. That's a bit more than a mug of instant coffee (100mg) and less than a mug of filter (140mg), using NHS figures.
Yes. Count Focus as your morning coffee, not on top of one, and don't add it to coffee.
Around half an hour before the thing that counts: your best two hours, the big meeting or a session. If caffeine late in the day doesn't suit you, keep it to the morning.
Yes, one stick a day. Don't have more than one.
Yes. The session before work is one of the moments it's made for.
Because flavour is where most drinks hide a small dose. Focus tastes of what's in it: slightly salty, like a mineral water. Put it in juice or a smoothie if you'd rather.
Yes: £21 + £4.99 delivery every 2, 3 or 4 weeks on subscription, or £28 + £4.99 delivery once. The free tin, whisk, free delivery and the rewards ladder come with the System (Focus and Recover). You can switch in your account any time.
Anyone sensitive to caffeine, children, and anyone pregnant. If you're breastfeeding or on medication, check with your doctor first.
Focus
Add Recover and get the System on subscription: 28 sticks for £42 every 2, 3 or 4 weeks, with free delivery. Your first box adds a free tin and whisk.
Pre-order: ships in the third week of January 2027.
30-day money-back guarantee on your first box. Keep everything. Zinc contributes to normal cognitive function.Food supplement. Not a substitute for a varied, balanced diet and a healthy lifestyle. Do not exceed one stick per day. Keep out of reach of young children. Focus: Contains caffeine. Not recommended for children or pregnant women (120mg caffeine per stick). Focus: Zinc contributes to normal cognitive function. Energeia Food and Drink Ltd, trading as Unconform. Registered in England and Wales, company number 13028324. Registered office: 2 Frederick Street, London WC1X 0ND. info@unconform.shop
