Cohort One · the product test
We’re building the cleanest, most effective stack there is. Help us prove it.
Every ingredient at the dose the research used, printed on the front. No proprietary blends, no ninety-day wait. We’ve built what we think is the best focus and performance stack you can buy, and we want thirty people to prove it or break it, in public.
Applications open 9am, Tuesday 1 September. They close Monday 8 September.
Two weeks' worth of product for free - we just want your feedback
Two ways in
Test it, or wait for the results.
Thirty places, health screened. Or the Founding 500 - one email, no commitment and the results the week of 13 October.
Apply to test.
You get 10 Focus sticks and 5 Perform sticks, a protocol card and a tracker pad. For Free. We cover the product and the postage.
- Two scores for every stick - one right before, one an hour later.
- Ten days, from Monday 22 September.
- One honest sentence at the end.
Applications open 9am on Tuesday 1 September and close Monday 8 September. About three minutes, with a few health questions that decide eligibility.
Founding 500.
No test, no product, nothing asked. One email, and you get:
- The results the week of 13 October, the day they go up.
- First access at launch, the launch price locked.
- FREE 500ml bottle and 30-day to-do list in your first box.
Founding 500 and applicants are separate lists on separate emails.
The stack
Every dose on the front. Nothing hidden.
These are the numbers printed on the pack, at the amount the research used - the one thing the rest of the category won’t show you. That’s what you’re testing.
Focus
Perform
Recover
One ingredient sits at a level we're not happy with. So Recover ships to nobody - not even the testers - until it’s clean. That’s the standard.
We could have shipped Recover and said nothing. Holding a finished product back over a line you’d never have checked is the standard we’re setting - so it stays out until it’s right.
The ask
Two scores a stick. Ten days. One sentence.
Before and after
Rate your focus right before each stick, then again an hour later. One to ten, on the tracker pad. Thirty seconds each.
Days, straight
Focus and Perform for ten days, from Monday 22 September, used the way you’d actually use them.
Honest sentence
At the end, one line on what it did or didn’t do. That’s the report.
If it does nothing for you, write that down. That’s the finding, and it’s worth more than thirty people being polite.
What we do with it
We publish all of it.
Not just the highlights. We’re confident enough to put the lot on a page anyone can read, the week of 13 October.
- The average scores, day by day.
- How many felt something inside the first hour. How many felt nothing.
- Everyone who drops out, counted in the total - not quietly removed from it.
- The worst thing anyone says, printed next to the rest.
- Beside every complaint, what we changed because of it.
First names only. Anonymous on request. Nothing invented, nothing tidied.
Before you apply
The unglamorous part.
Made in a shared kitchen, so they carry a may-contain warning for the usual allergens, such as dairy, gluten, and soy. If that rules you out, this test isn’t for you, and we’d rather know now.
Focus has 80mg a stick, about a single espresso. Perform has 120mg. Treat them like coffee and don’t take either after mid-afternoon. If you’re sensitive to caffeine, this test isn’t for you.
Some of these ingredients interact with medication. Ginkgo with blood thinners, ginseng with diabetes medication, tyrosine with thyroid treatment. The questions screen for that, and your answers decide eligibility. They aren’t optional.
There isn’t one. It’s free because we need honest data more than we need thirty sales. The page we publish afterwards is the point, and it only works if the feedback is real.
With the number of applications we expect, of course some of you will be disappointed. But, we have a next-best option. The Founding 500 door stays open either way: the results the week of 13 October, first access at launch, the price locked, the bottle and tracker pad in your first box.
