The trial pack
A complete system for focus, performance and recovery.
Everything you need to be at your best across the day - three sticks and two cold brews, every dose printed on the label. Nothing hidden. Try the full range for the price of postage.
the full range laid out · 4:5
Most functional drinks count on you not reading the label. A “proprietary blend” is usually a way to hide how little of the active ingredient is actually in there.
We took the opposite approach. Every ingredient, every milligram, printed in full. Where a benefit is an authorised health claim, we make it in the approved words. Where it isn’t, we don’t - we just tell you the dose and let you decide.
That’s the whole idea. You can read the rest of this page, or you can read the labels below. We’d rather you read the labels.
The system
Three sticks, two cold brews
Three sticks for three parts of the day, and two cold brews for when you’d rather drink your coffee than make it.
For deep work. Citicoline-led, with Korean ginseng and ginkgo, plus zinc and the B-vitamins. Caffeine-free.
Zinc contributes to normal cognitive function; the B-vitamins to mental performance and the reduction of tiredness and fatigue.
For the hours that ask more of you. 120mg natural caffeine with taurine, tyrosine and L-theanine, plus magnesium and calcium.
Magnesium and calcium contribute to normal muscle function; magnesium also to the reduction of tiredness and fatigue.
The one you reach for in the evening. 3,000mg glycine and 1,420mg betaine, with magnesium, calcium and electrolytes. Caffeine-free.
Magnesium and calcium contribute to normal muscle function; magnesium also to the reduction of tiredness and fatigue.
Your coffee, formulated. A cold brew with the Focus blend - Cognizin®, KSM-66® ashwagandha, ginseng and ginkgo - plus a full day’s B12.
Vitamin B12 contributes to normal psychological function and the reduction of tiredness and fatigue.
Cold brew, with intent. A black cold brew - 120mg natural caffeine, a full gram of taurine, tyrosine and built-in electrolytes.
Magnesium and calcium contribute to normal muscle function; magnesium also to the reduction of tiredness and fatigue.
The proof
Every ingredient, at the dose it’s actually in
Ingredients marked “✓” carry an authorised health claim, shown in the approved words; the rest are listed in full and described in plain terms. Only vitamins and minerals carry claims - everything else is disclosed, not sold.
Focus
per stick
Contributes to normal cognitive function and the protection of cells from oxidative stress.
Contributes to normal mental performance and the reduction of tiredness and fatigue.
Contributes to normal psychological function and the reduction of tiredness and fatigue.
Plus maltodextrin as a bulking agent. Caffeine-free.
Perform
per stick
Contributes to normal muscle function and the reduction of tiredness and fatigue.
Contributes to normal muscle function and normal energy-yielding metabolism.
Salt, sodium & potassium citrate - no proprietary blend.
Plus maltodextrin. Contains 120mg caffeine.
Recover
per stick
Contributes to normal muscle function and the reduction of tiredness and fatigue.
Contributes to normal muscle function and normal energy-yielding metabolism.
Salt, sodium & potassium citrate - no proprietary blend.
Caffeine-free.
Focus Cold Brew
per can
Contributes to normal psychological function and the reduction of tiredness and fatigue.
In a cold brew coffee base - contains caffeine.
Perform Cold Brew
per can
Contributes to normal muscle function and the reduction of tiredness and fatigue.
Contributes to normal muscle function and normal energy-yielding metabolism.
Salt, sodium & potassium citrate - no proprietary blend.
In a black cold brew base - contains caffeine (120mg added, plus the coffee base).
Caffeine note
Perform contains 120mg caffeine per stick. Both cold brews contain caffeine too - Perform Cold Brew adds 120mg on top of its coffee base, and Focus Cold Brew gets caffeine from its cold brew base ⟨[PH]mg⟩. The Focus and Recover sticks are caffeine-free. Products containing caffeine are not recommended for children, or those pregnant or breastfeeding.
Why this is different
Five reasons, in plain terms
- Full doses, disclosed. No proprietary blends, no hiding behind a total weight.
- Branded, traceable actives - Cognizin® citicoline, KSM-66® ashwagandha - not unnamed equivalents.
- Claims only where the regulations permit them. Everything else is listed, not sold.
- A system across the day, not one hero product stretched across every use.
- Made in the UK.
The trial pack
Eight servings. The price of postage.
- Focus ×2
- Perform ×2
- Recover ×2
- Focus Cold Brew ×1
- Perform Cold Brew ×1
Eight servings - enough to find the two or three that fit your day.
The deal: we cover the product. You cover £4.99 shipping. That's it.
The guarantee: try all eight servings. If not a single one is for you, tell us within 14 days and we'll refund your £4.99 shipping. No forms, no fuss.
Proof
We’d rather show you than tell you
Rated 4.7 from 1,200+ verified reviews ⟨insert real figure PH⟩
“I’ve tried most of the big functional brands and bounced off all of them. This is the first one where I could see exactly what I was drinking. Focus is now part of my morning.”
“Bought it on a whim because it was just the postage. Perform has quietly replaced my second coffee.”
“What sold me was the label. No ‘proprietary blend’ — everything listed, at amounts that aren’t tiny.”
Questions
The honest answers
What’s in the trial pack?
Why is it only £4.99?
Can I see the doses?
Are the health claims regulated?
Will I be signed up to anything?
What if I don’t like it?
How much caffeine is in it?
Is this a scam?
Read the labels. Then try the range.
Eight servings, the full range, £4.99 shipping. 14-day guarantee.
