Our story
We built the brand we couldn’t find.
Unconform started with a small, nagging frustration: picking up a “functional” drink, turning it over to read the label, and finding almost nothing we could actually check. So we made the opposite.
The category has a transparency problem.
Walk down any wellness aisle and turn the cans over. You’ll find “energy blends” and “focus complexes” printed as a single combined weight with no breakdown — a polite way of not telling you how little is actually inside. Claims outpace the evidence. Real doses hide behind branding.
We’re the customers those labels were designed to lose: the ones who read them. And the more we read, the more it felt like the category was quietly counting on us not to.
So we did the opposite. The whole formula, on the label — at doses that actually do something.
What we hold to
Four principles
Show the formula
Every ingredient and every milligram, printed on the pack. No proprietary blends, no hiding behind a total weight.
Dose like we mean it
Actives at amounts that are actually meant to do something — not pixie-dust traces added for the label.
Claim only what’s allowed
Where a benefit is authorised, we state it plainly. Where it isn’t, we list the dose and let you decide.
A system, not a hero
Three formulas built for three parts of the day — not one product stretched to cover everything.
Why I started Unconform
I was always the person quietly turning over the can, reading the label on whatever everyone was drinking. Most of the time there was nothing to read — a “proprietary blend,” a number with no breakdown, a claim that sounded good and meant little.
It bothered me more than it probably should have. If a product works, you should be able to show your working. If it doesn’t, no amount of branding fixes that.
So Unconform is the brand I wanted to buy: the full formula, printed in full; the key actives dosed to matter; and only the claims we’re actually allowed to make. Nothing hidden, nothing oversold. Read the labels — that’s the whole pitch.
— ⟨Founder name, PH⟩, Founder
The standard
How it’s made
Made in the UK
Our sticks are manufactured in the UK to GMP standards. ⟨confirm cans & certifications PH⟩
Branded, traceable actives
Cognizin® citicoline, KSM-66® ashwagandha — named ingredients you can look up, not anonymous equivalents.
Third-party tested
⟨Confirm testing / certificate-of-analysis wording before publishing PH⟩
This is the start.
We’re building Unconform in the open, and founding members are part of how it grows. Come read the labels for yourself.
