The afternoon · 80mg caffeine
Focus
A stick for locking in, stirred into any drink. Every ingredient and its full dose printed on the front, including 80mg of caffeine, about a single espresso. Nothing hidden behind a blend.
- Cognizin® citicoline, Zynamite and L-tyrosine, at the doses the research uses
- Korean ginseng and ginkgo, at a disclosed 200mg and 150mg
- Zinc contributes to normal cognitive function, at a dose that qualifies to say so
- Vitamin B5 contributes to normal mental performance; B5 and B12 contribute to the reduction of tiredness and fatigue
- Stirs clean into any drink, and tastes of its own ingredients
Purchase options
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- Free UK delivery over £50
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10 sticks · 3g each · Ships from the UK
The method
Tear, pour, stir
No scoop, no blender. One stick into whatever you're already drinking.
Tear
One stick into your glass.
Pour & stir
Water, coffee or tea. It dissolves clean.
Get going
Full doses, on the label, no faff.
What's inside
The whole formula. On the label.
Every ingredient at the dose it’s actually in. Items tagged Approved claim carry an authorised health benefit, in the approved words. The rest are listed in full and described in plain terms.
Food supplement. Not a substitute for a varied, balanced diet and a healthy lifestyle. Do not exceed the stated daily dose. Keep out of reach of children. If you are pregnant, breastfeeding or taking medication, consult your doctor before use, particularly as this product contains ginseng and ginkgo.
The evidence
Doses you can check
Most blends sprinkle a token amount and hope you don’t notice. We print every dose in full and put the number on the front, so you can check it against the research yourself.
Zynamite
A mango leaf extract standardised to 60% mangiferin. In a placebo-controlled crossover trial, a single 300mg dose scored significantly more accurately across a battery of cognitive tasks, measured at 30 minutes, three hours and five hours.
Cognizin® Citicoline
The dose used in a randomised, placebo-controlled trial at the University of Utah, where sixty women took 250mg a day for 28 days and made significantly fewer errors on a standard attention test than the placebo group.
L-Tyrosine
An amino acid the brain uses to make focus-related neurotransmitters. A meaningful 500mg, printed in full.
Caffeine
80mg, about a single espresso. On the front of the pack, so you can count it against whatever else you have had today.
Dose vs research
The dose we use, next to the dose in the study
| Ingredient | In this stick | Dose used in the study | The study |
|---|---|---|---|
| Cognizin® citicoline | 250mg | 250mg a day for 28 days | University of Utah RCT, 60 women |
| Zynamite | 300mg | Single 300mg dose | Placebo-controlled crossover, 70 adults |
The real thing
Branded, traceable actives
Where it matters, we use the trademarked, research-backed ingredients, not unnamed generic equivalents.
A patented form of citicoline backed by human studies, with full traceability to source. We pay for the real one.
A branded mango leaf extract standardised to 60% mangiferin, at the 300mg used in the research.
Korean ginseng and ginkgo at fixed, disclosed doses, not a vague herbal blend you can’t measure.
Why these, at these doses
What’s in it, and why
Zynamite
A mango leaf extract, standardised to 60% mangiferin, at the dose used in the research.
Cognizin® Citicoline
A branded, studied form of citicoline, at the 250mg used in the research.
L-Tyrosine
An amino acid your brain draws on to make the neurotransmitters behind focus.
Korean Ginseng
Panax ginseng root extract at a disclosed 200mg. Named, weighed and printed, not folded into a herbal blend.
Ginkgo Biloba
Ginkgo biloba leaf extract at a disclosed 150mg. Named, weighed and printed.
Zinc Approved claim
Contributes to normal cognitive function, and to the protection of cells from oxidative stress.
Vitamins B5 & B12 Approved claim
B5 contributes to normal mental performance. B5 and B12 both contribute to the reduction of tiredness and fatigue.
Made properly
Standards, not shortcuts
Made in the UK
Made in the UK to food-supplement standards.
No proprietary blends
Every dose disclosed
Nothing added to hide it
No sweeteners, flavourings or preservatives
Vegan · allergen-aware
Full info on pack
Why we made it
I was tired of paying for functional drinks that wouldn't show their working. So we built the one I wanted: full doses, on the label, nothing to hide.
Honestly
Is this for you?
We'd rather you bought the right thing. Here's the honest version.
It's for you if…
- You read the label before you buy
- You want full doses, with a single espresso of caffeine
- You do focused, heads-down work
- You like adding it to your own drink
Probably not if…
- You are very sensitive to caffeine (this has 80mg)
- You want a sweet, flavoured drink
- You expect an instant stimulant buzz
- You won’t take it most days
Reviews
What people say
The maths
Costs less than the coffee you'd buy anyway
DAY
Try it for 30 days
If it isn't for you, tell us within 30 days for a refund. There is no need to send anything back.
Questions
Good to know
It tastes faintly bitter, from the ginseng and ginkgo. Nothing is added to mask it. It stirs clean into water, coffee or tea.
Yes. Focus contains 80mg of caffeine per stick, about a single espresso. Perform contains 120mg. Recover is caffeine free.
Yes. Where a benefit is an authorised health claim, we use it in the approved words, tagged Approved claim. For the rest, we list the ingredient and its dose and describe it in plain terms. We don’t dress up a benefit we can’t stand behind.
The range launches in December 2026. Join the Founding 500 for first access at launch.
Made in the UK.
The full day
Part of the system
Focus to lock in, Perform for the push, Recover to wind down. One stick each.
Read the label. Then try it.
