Focus
For when you need to lock in.
[Blocked: stick weight, caffeine pending signed spec]
1 · Hero · Understand in 5 seconds
Functional sticks that print the dose on the front.
Focus, Perform and Recover. Designed to disappear into the drink your customer already has.
Pack photography. Three sticks, front of pack legible.
2 · Core behaviour
Your customer already has the drink. We add the function.
Coffee + Focus
Water + Perform
Any drink + Recover
Tear. Pour. Stir. Carry on.
3 · Video
Don't want to read another deck? Give us 47 seconds.
No autoplay audio. High enough on the page that an outreach email can link straight to it.
4 · Occasion before formula
Three sticks. One job each.
Perform
For your best two hours, on demand.
[Blocked: stick weight, caffeine pending signed spec]
Recover
Take it tonight. Feel it tomorrow morning.
[Blocked: betaine 400mg vs 1,420mg unresolved]
Full formulations move to Buyer resources. On this page they are not the sell, they are the proof behind it.
5 · The argument, buyer-executed
Can your current range pass this 10-second test?
- What is it for?
- What is actually in it?
- How much is in it?
- When would I use it?
No competitor is named anywhere on this page. The buyer does the comparing.
Front of pack, close up
6 · Character
The rules we made for ourselves
PRINT THE NUMBER.
Front of pack. Not the back, not a QR code, not on request.
NOTHING EARNS A PLACE FOR FREE.
Including the carrier, which is named and dosed like everything else.
NO ADDED FLAVOUR.
So it tastes of the ingredients. That is the most direct evidence there is.
PUBLISH WHAT WE FIND.
Including the results that do not flatter us.
7 · Let them picture the shelf
Built for the customer. Designed for the shelf.
Format
10-stick, shelf-ready
Storage
Ambient. No chill chain.
Occasions
Three, one shopper
Case dimensions
[TBC]
Shelf life
[Unvalidated]
Packs per case
[TBC]
COMMERCIAL TERMS AVAILABLE IN THE BUYER PACK
Start online. Start in 10 stores. Start in one office. Start in a handful of gyms.
Give us a defined period. Measure what happens. Then decide whether we have earned more space.
9 · Convert
Don't take our word for it.
We will send you the range.
Taste it. Read it. Question it. Put it next to what you already sell. Then tell us what you think.
Request a buyer sample box
The three sticks, a one-page commercial overview, and nothing else. No brochure.
Good. Now try to break it.
It will be with you in two working days. When it arrives:
Put it in what you already drink.
Read the pack.
Try to find the flaw.
Put it next to what you already sell.
If you find a problem, tell me. That is more useful to me than a polite yes.
